🪺Growing Together: How This Old Nest Turns Your Contact List Into Repeat Customers, Referrals, and Revenue

How You Can Help Drive New Subscribers (and Grow Your Audience Faster)

If you’ve been in business for more than a week, you’ve probably heard the advice: “Stay in touch with your customers.”

And yet…

Life gets busy.

Jobs pile up.

That “newsletter” you swore you’d send out? Still sitting in draft.

Meanwhile, your customers are getting postcards, emails, and Facebook ads from your competitors. Even worse, they’re forgetting your name entirely.

At This Old Nest, we fix that for you — and we do it in a way that doesn’t just keep you top of mind with your own customers, but also gets you in front of the loyal audiences of other trusted, local businesses.

It’s called The Shared Audience Advantage — and here’s why it works so well.

Why We Ask Sponsors to Share Their Email List

First, let’s be clear: we’re not asking for your private diary or your kids’ Christmas list.

We’re talking about the people who have already said “yes” to hearing from you — past customers, inquiries, referrals — the folks who gave you their email knowing you might send them marketing messages.

When you share those contacts with This Old Nest, you’re not “giving them away.” You’re putting them into a done-for-you system that:

• Sends them a high-value, locally relevant newsletter every month (not just another ad)

• Keeps your name in front of them consistently, without you lifting a finger

• Positions you alongside other respected local businesses, gaining instant trust through association

Think of it like outsourcing your follow-up to a marketing team that actually knows your community — because we live here, too.

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• Two Big Benefits You Can’t Afford to Miss

• “But…” — Let’s Tackle the Common Concerns

• How You Can Help Drive New Subscribers (and Grow Your Audience Faster)

  • Send us a Mailing List

  • Add "Subscribe" Button to Website

  • Get Your Custom Subscribe Link

  • This Old Nest QR Code

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Two Big Benefits You Can’t Afford to Miss

1. Top-of-Mind, Done-For-You Marketing

Every issue of This Old Nest is a mix of humor, home tips, and local highlights — plus a spotlight for each sponsor.

That means your contacts get something they actually want to open, not just another “10% off” email.

You stay in their inbox, their memory, and their good graces without spending hours creating content yourself.

2. Exponential List Growth Through Trust Transfer

This is the magic part.

Every sponsor brings their list. Every sponsor promotes the newsletter.

Your reach grows every single month — not with cold strangers, but with the warm, loyal audiences of other complementary local businesses.

When your business shows up in their inbox, you’re not a random ad — you’re a trusted recommendation from a name they already know.

And it’s critical that everyone on our panel of experts gives their fair share, otherwise the list doesn’t grow, and you don’t get in front of new potential customers.

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“But…” — Let’s Tackle the Common Concerns

“I’m too busy.”

Perfect. That’s exactly why we exist.

You hand us your list once, and we handle the rest. We write it, design it, send it, track it — all you do is keep running your business.

We also help you set up an email collection system at strategic points within your business workflows to capture new emails automatically.

“My customers will be mad.”

Not if you do it right.

You will only send us addresses from people who have already agreed to marketing emails from you — no surprises, no spam.

And because the newsletter is genuinely useful (not just sales pitches), people actually look forward to opening it.

We also honor a one click, easy unsubscribe - so those who just don't have time, aren't trapped in a never-ending maze.

“I’m not comfortable sharing my customer list.”

We get it — your customer relationships are valuable.

Legally, as long as your contacts have opted in to receive marketing from you, you can have a trusted marketing partner send on your behalf. If you would send emails to this list via a bulk email marketing app such as Mailchimp, hire a virtual assistant to send messages on your behalf, or hire a print shop to send postcards on your behalf - this is no different. We’re working for you.

Ethically, we protect your relationships like our own — because they’re part of the same community we all serve. The list is never sold, rented, or shared outside the newsletter program. Nor is the list ever given to our other clients. We’re bound by the same privacy and anti-spam rules you are. The list is confidential.

Financially, one of the primary points of this done-for-you marketing system is to keep your name in front of your clients and prospects to help you win repeat and referral business. We can’t do that if you don’t add them to our mailing list. The more people on our mailing list, the more marketing reach you get, the more money you’ll make. Businesses that don’t delegate and outsource can’t scale and grow.

“I don’t know how.”

You don’t have to.

We give you a simple, step-by-step instructions to provide your exisiting list as well as easy and effective ways to grow the list without a ton of effort on your part. We’ll even walk you through it on a Zoom call if you need more help.

“Won’t I be sending my customers to my competitors?”

Not at all.

We carefully curate sponsors so they complement each other, not compete. A plumber and an electrician? Perfect match. A insurance agent and a public adjuster? Even better.

Plus the email list is confidential. Only This Old Nest staff see the email list.

Everyone wins when we serve the same homeowners without stepping on each other’s toes.

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How You Can Help Drive New Subscribers (and Grow Your Audience Faster)

While your existing list is a goldmine, the fastest growth happens when everyone chips in to bring in fresh names. Here’s how you can help:

• Put a sign-up link on your website with a quick blurb about This Old Nest

• Add a link to your email signature

• Share it on social media once or twice a month with a teaser of the latest newsletter. Twice a month with a call to action - “Don’t miss out Oswald’s latest mishaps - Subscribe Now” (or some such message.)

• Add your subscribe link to your social media profiles

• Add it to your invoices and estimates (“Want more home tips and local deals? Subscribe here!”)

• Add it to your LinkTree or Digital Business Card

• Mention it at networking events — it’s an easy value add

• Display a QR code at your office, counter, or job site for quick sign-ups

• Include the QR code on your business cards

• Add an email opt-in to your online store check out process.

• Add an email opt-in to your calendar scheduling app

• Create a calendar reminder to download and send us a monthly list of new addresses from other sources such as your online store, calendar, business cards, recent emails, new prospects and customers

• Add a Sign Up Question to your Facebook, LinkedIn, Alignable, Mighty Network or other online group or community that you run.

• Share the monthly newsletter to your social media and restack it on Substack

The more we all promote it, the faster the whole network grows — and the more warm leads you get without cold calling or ad spend.

Your List Is Power — Let’s Put It to Work

You worked hard to earn your customers’ trust. The worst thing you can do now is let that trust go cold.

By plugging into This Old Nest, you keep that connection alive, grow your reach exponentially, and position yourself as a go-to local resource — without doing the work yourself.

We’re not just keeping in touch. We’re building a community that keeps business flowing for everyone in it.

Panel of Expert Sponsors, keep scrolling to locate your embed code, QR code, sharing link and more. If you’re not a member of our flock of experts yet, then…